How is the automotive industry evolving, and what is driving the shift toward Software Defined Vehicles (SDVs)?
Over the past 15 years, the automotive industry has shifted from emphasizing mechanical features like torque and horsepower to a software-centric approach emphasizing driver convenience, assistance, infotainment, and connectivity. This evolution is driven by changing customer expectations—today’s users seek continuous feature updates, personalized services, and on-demand functionalities even after purchasing a vehicle. These demands are pushing the industry toward Software Defined Vehicles (SDVs), which offer flexibility, upgradability, data-driven insights, and seamless connectivity. I witnessed how customer expectations began to mirror their digital lifestyles, treating vehicles as extensions of their smart devices. This transformation sparked my interest in how software could redefine user…