Ad-dressable TV: Key findings reveal local linear TV as a trusted media influencing & shaping consumer decisions
This April and May, the spotlight is on BroadcastAsia 2026, Asia-Pacific’s leading broadcast and media event, which will showcase topics of real importance to both regional and global stakeholders. The themes selected are timely, essential, and certain to resonate with those navigating the fast-changing broadcast and media landscape. The BroadcastAsia 2026 Conference, alongside parallel events, will be held in Singapore from May 20 to 22 at the Singapore EXPO. Over three days, the programme will span both radio and television, examining their production and distribution, as well as the ongoing consolidation of services. The IEEE-Broadcast Technology Society (IEEE-BTS) continues its role as a supporting organisation of BCA2026. Representing IEEE-BTS as a Distinguished Lecturer, I will be…