How to talk about climate action
We know what must be done to combat climate change and the cost of failing to do so. We have known for decades, and yet the world is heading towards catastrophic heating of 2.7°C. Writing in 2020, Sir David Attenborough said: “Saving our planet is now a communications challenge. We know what to do, we just need the will.” This prompts the question: how we can rise to that challenge? According to the IPCC, the world’s leading scientific authority on climate change, we must almost halve global emissions by 2030 to keep warming within 1.5°C. Instead, we are on track to increase global emissions. To feel hopeless is not irrational. A 2022 survey conducted in 27 countries identified 20 per cent of respondents as climate ‘defeatists’ (believes humanity can reduce climate change but will fail…