You need to check out the campaign on Indiegogo, just so you can witness the hilarious images and videos. Sadly there’s not an artful or subtle way to display the product – the closest they got was a black and white picture of a lovely looking woman squatting near some bushes.
So, whether you’re into the outdoors, or have a lame pelvic floor and there are no loos nearby, or you’re on a night out and all the pubs are closed, ELIRA Apparel is the way to go.
I am, like many women, annoyed at the ability of men to be able to whap it out wherever and do a cheeky wee, without needing to do anything drastic. Most womenfolk pretty much have to moon the public and squat like a delinquent in the corner, holding their knees so they don’t tip over.
However, a woman called Kelly, an outdoors lover, started the ELIRA Apparel company and created the pants and underwear because she’s “on a mission to revolutionise women...