The Canadian firm is seeking to reinvent itself as a more software and services driven company as its smartphone market share has dwindled in recent years has been lately touting new BBM features in a bid to make it a more viable messaging tool for enterprise clients.
While BBM was one of the pioneering mobile-messaging services and still has over 85 million active users, its user base has failed to keep pace with those of WhatsApp and other rivals, in part because BlackBerry had long refused to open the program to users on other platforms.
Last year the company opened the service to phones powered by Google popular Android operating system and Apple's iOS platform and the rollout to the Windows phone platform means the service is now available on all major smartphone platforms.
In a bid to boost its relevance and cater to the needs of its core enterprise audience BlackBerry is now marketing the messaging service as a secure communications tool...