In the late 20th century, museums underwent a transformation, shedding their image as places with roomfuls of static exhibits in glass cabinets featuring information-heavy labels but little context. Today most have some interactivity elements, whether it is a touchscreen display or virtual reality, as used by the Tate Modern in London to depict Modigliani’s Paris studio from 1919 in the artist’s retrospective exhibition.
In June 2021, the Muséum National d’Histoire Naturelle in Paris went one step further and introduced Revivre, which offered visitors the chance to mingle with 3D animals that are either extinct or in danger of extinction.
The museum partnered with SAOLA, an augmented creation studio, to create the augmented-reality (AR) experience. SAOLA, founded by film maker Jeremy Frey and producer Florent Gilard, includes a naturalist, a scenographer and a team dedicated to 3D creation. It drafts in specialists in wildlife, organic, architecture and...