The total number of devices shipped in 2022 was 286 million; down from 329 million in 2021. This means that the total sales volume for 2022 was the lowest since 2013 and the first time since that year that annual sales have dropped below 300 million units, IDC said in a report.
Android handset maker Vivo was the top-selling brand over the year, with a market share of 18.6 per cent. However, its total shipments still fell by 25.1 per cent year-on-year.
Honor ranked as the second best-selling brand, with shipments growing more than 34 per cent, albeit from a low base. Apple was the third best-selling phone brand in 2022, tied with Oppo. Apple's overall sales fell 4.4 per cent year-on-year, broadly outperforming the market downturn.
Despite being the top-selling brand in the three-month period of Q4 2022, year-on-year sales for Apple's iPhones were still down, as supply chain issues caused by worker unrest at manufacturer Foxconn's plant in the city of...