The research found that only 41 per cent of the data generated by these devices will be carried over cellular networks by 2019, with most of mobile data traffic offloaded to Wi-Fi networks.

It's forecasted that mobile data will approach almost 197,000 Petabytes, with the average monthly data usage by smartphone and tablet users to double over the next four years.

It is also expected for the daily media consumption by mobile users to continue to rise, bolstered by the increase in 4G adoption and HD video usage.

“Certainly, video is forming an ever-greater proportion of network traffic,” said Nitin Bhas, author of the Mobile Data Offload and Onload study.

“Video traffic over smartphones will increase by nearly 8 times between 2014 and 2019.”

Video currently accounts for around 60 per cent of global IP traffic and, in some developed markets, this proportion is likely to exceed 70 per cent in 2-3 years,...