Created by Drink Command, the machines are already being trialled by some Hilton Hotels and the bar at The University of Reading.

They currently accept contactless, NFC and other payment methods at the tap, such as Apple Pay and Android Pay.

The company hasn’t as yet outlined how it will help inexperienced customers pour pints with an acceptable head of foam.

Matt Tebbit, who runs the bar at the University of Reading said: “Our 16-tap self-serve beer wall has allowed us to increase our capacity to serve more customers and hold our existing staff levels by giving patrons the option to order from the bar or serve themselves at their leisure.”

“There is a change of mindset happening in the beer dispense industry, similar to how self-serve technology has improved the way we buy petrol for our cars or how supermarkets have improved queuing times with...