The creative abilities of GenAI can appear impressive, but depend on the user being able to tell it precisely what they want. Are engineers poised to benefit from increasing demand for this skill?

When generative AI (GenAI) makes headlines, it’s often for negative reasons. That could be its ability to create images that are realistic but misleading, or output that reflects racial and gender prejudices inherent in the material it has been trained on.

Regardless of its potential weaknesses, businesses of all kinds are recognising GenAI’s potential, with plans to use it in a range of ways. Increasingly, though, awareness is growing of the importance of the human element not just to check AI’s output, but to make sure it is being asked the right questions in the first place.

Image credit | Adobe Firefly

That area of expertise is already well established in the technical lexicon as ‘prompt engineering’. Whether or not you consider this to be an appropriation of the word ‘engineering’ in a misleading...