Dear Evil Engineer,I got into out-of-home (OOH) advertising in 2008. After learning how it worked from some of the best in the business, I created my own OOH company and set my focus on steady, continuous expansion, placing digital billboards in high-traffic thoroughfares. This was first in the south-east of England, then throughout the UK, and finally expanding through Europe and the Middle East and North Africa region. This included buying up advertising space on some of the most ancient tourist attractions – it takes rare imagination and negotiating skills to convince the Tourist Board of Jordan to turn Al-Khazneh into a 40-metre-high digital billboard, but it wasn’t for nothing that I got where I am today (top of OOH Magazine’s 10 Advertising Stars to Watch for two years in a row).
I could start enacting my plans to expand into the Asia and Pacific region by 2028, but I am keen to move in a more unexpected direction. I would like to be able to offer the first OOH advertising solution...