Ford is trialling an innovative geofencing technology - a type of virtual geographical boundary - where special rules can be set around specific locations.
The company is hoping to be able to ensure that internet-connected vehicles automatically adhere to set speed limits in specific areas. By controlling vehicle speeds, the vehicle manufacturer aims to reduce the need for speed limit signs, as well as helping users avoid inadvertently breaching those limits.
In Europe, as many as 29 per cent of road fatalities are pedestrians and cyclists and many local authorities are setting up 30km/h (approximately 20mph) zones to reduce the risk to pedestrians in urban areas, particularly around schools, hospitals and shopping areas.
“Geofencing can ensure speeds are reduced where, and even when, necessary to help improve safety and create a more pleasant environment,” said Michael Huynh, Ford of Europe’s manager for city engagement in Germany.
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