Google will no longer permit political advertisers to target their sponsored content on YouTube, Search and other Google products beyond selecting for age, gender and location (post code).
Political advertisers will continue with ‘contextual targeting’ e.g. targeting ads at individuals engaging with content about certain political issues. Campaign managers, including those representing 2020 US presidential contenders, were informed of the change this week by Google.
Jenna Lowenstein, deputy campaign manager for Democratic hopeful Cory Booker, announced on Twitter that Google said: “Political affiliation ads will no longer be able to target Custom Affinity, Custom In-Market, Remarketing, Customer Match, Similar Audiences, onboarded DMP lists, or the use of 1P [first-party] or 3P [third-party] data of any kind.”
The...