Product appeal can be won and lost within seconds and, even before the packaging reluctantly gave up its contents (one of those incredibly tight fitting slide in boxes), E&T was impressed the looks of the debutant Google Pixel Watch. It’s a bold move from Google when the fashion seems to be trending towards large-faced thin watches, to produce something that unkindly could be described as small and fat. Rather more kindly, E&T felt it had immediate visual and tactile appeal. Its looks and feel were more reminiscent of a pebble of jet, smoothed over millennia in the bed of a babbling mountain stream.

It's not taken millennia exactly, but for fans of Google Pixel phones who have been eagerly awaiting the arrival of the watch, the launch this autumn might have felt protracted. Original plans for the watch, which date back half a decade, were revitalised with the purchase of Fitbit, and much of the interest in the device revolves around the integration...