Do you remember when Google launched its now-discontinued Glass wearable computer? The entire world acted like mean schoolkids, rounding on early adopters of the tech and calling them Glassholes. The response was predictable, awful, hilarious. Well, Dyson’s new wearable is technologically impressive but equally Marmitey and puts you at risk of playground insults. Will wearers have Zoned out?

Dyson Zone is the company’s first audio product and first wearable. It combines high-end headphones with personal air filtration. As the former, Zone just looks like big headphones but as the latter, with a metallic visor in front of your mouth, it looks full-on. My teenagers thought I looked like Bane from Batman. I was thinking more Daft Punk or MF Doom. Either way, it’s a strong look.

Dyson started developing Zone in those halcyon days before the Covid-19 pandemic. Face masks weren’t a thing. And the Zone’s visor definitely isn’t a face mask. But we are now more...