The ecosphere of MagSafe products extends to practically everything now. If a way can be found to stick something on the back of your phone, you can bet that someone has come up with it, be it wallet, camera controller, tripod or kickstand-bottle opener.
With Beamo, camera/smartphone accessory company Joby has created a portable LED ring light to softly illuminate whatever is in front of your phone.
Facing backwards as it does – i.e. towards your face – and with a built-in mirror so you can make sure your look is always on point before you even start, this is clearly a tool primarily aimed at the vlogging influencer and the best-selfie addict, that rich vein of portrait photography in the modern age.
However, saying that, the light can also be flipped around to project its rays outwards, so can be used to flood-fill any close-up subject. If you're a keen smartphone photographer and you've often found yourself disappointed by the lack of available light...