When it comes to Bluetooth earbuds, we're living in a bountiful era where the cost of manufacturing has plummeted and the essential core tech spec is by now well understood and easily replicated. It's become increasingly difficult to make a bad product.
Equally, it's a bamboozling time to be a consumer. You're in the market for a new pair of true wireless earbuds, but you discover that there are approximately a million different styles and brands to choose from. These range in price from around £30 to over £300 (and then some, if you can afford to be truly profligate) and a lot of them look awfully similar to one another.
Perhaps what you need – both you and the brand – is a specific niche, a USP. Something that differentiates: a reason to be chosen, a filter by which to hone the search.
Cambridge-based, Chinese-manufactured British company Majority Audio have been doing this niche/USP/differentiator thing for a while now and with great...