Athletes and sportspeople, both amateur and professional, will do a lot to boost their performance. You can spend many hours training to shave off milliseconds or add millimetres. And while you can’t buy elite performance... $200 is not much if it truly gives you an edge.

These carbon-fibre sports insoles replace the factory-fitted insoles in your trainers. They’re designed to return the energy an athlete generates as explosive power, speed and agility. They also give more support, stability and shock absorption than the stock insoles found in most trainers, reducing sports injuries.

The baseplate is 100 per cent aerospace-grade carbon fibre, with flexibility customised based on age, gender, body weight and sport. The top is also customised (3, 5 or 7mm thick) to suit the sport and shoe type. The insoles promise: “Faster sprint times, more explosive movement, less injuries”. (We muttered “fewer injuries” under our breath.)

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