With both photography and videography becoming hugely popular - we've all got a good quality camera in our pockets now - people have also come to expect a certain degree of professional quality from the images they both view and create.

In tandem with this uprating of content - online, on social, on TV - and given the surge of interest in creating content, the tools to support creating your best work are also becoming more accessible, flexible and powerful.   

If you're looking to take your camera work (whether your pictures are still or moving) to a higher level, something like a light stick is a good investment, as it gives you greater flexibility to control the lighting in any location, for better and more creative results. 

Having taken to equipping its smartphone and camera gimbals with more and brighter magnetic and built-in lights, it makes sense for Zhiyun to launch its first entirely standalone, dedicated lighting product for photographers...