Home to a third of the world’s offshore wind farm installations and more installed capacity than any other country, the UK has clearly staked a claim as an offshore wind powerhouse. The Government’s plan to increase offshore energy to one-third of the total energy mix by 2030 puts the country well along the path to achieving its goal of net zero greenhouse gas emissions by 2050.
Despite the many offshore energy innovations that have brought it to the global table, the UK’s efforts are still often overshadowed by the European offshore energy giants. Being bigger, it seems, sometimes garners more attention than being better. The result - disproportionate reliance on European developers and technology.
To attain market share that is commensurate with its contributions, the UK offshore energy industry must differentiate itself from its competitors. That means encouraging even more innovation and then helping innovators develop and deploy those advances. While...