Holography has helped to bring smartphone digital interaction closer in the brand protection and authentication space as security technology discovers new outlets and applications. In turn, this is driving continued expansion, with an increasing number of organisations accepting the advantages holograms offer and investing in digital-based interactive solutions to protect their products against global brand piracy and counterfeiters.

In particular, myriad opportunities are emerging for brand protection and anti-counterfeiting through hologram validation using computer vision on smartphones. The use of smartphones with integrated cameras has been transformative, and image and video content captured on these devices dominates so much of contemporary life through social media, entertainment, recognition and validation. So called ‘computer vision’ has become both ubiquitous and familiar; a powerful tool for the validation and recognition of holograms.