Huawei unveiled its new Mate 40 line-up of smartphones (pictured above) yesterday (22 October), along with a new smartwatch - the GT 2 - and augmented reality glasses.

However, the ongoing sanctions imposed on the company by the Trump administration over allegations that Huawei has ties to the Chinese state and that its products could be used to spy on the West has seen the firm’s newer devices cut off from using Google’s services as well as limiting access to US-made components.

Huawei has taken strides to react positively to the sanctions, launching its own app store and apps to compensate for the loss of the full Google ecosystem, but experts say its appeal has undoubtedly been hit by the restrictions.

Ben Wood, chief of research at analyst firm CCS Insight, said the ever-tightening sanctions could push Huawei out of the global smartphone business.

“Outside of China there is a real risk that the Huawei Mate 40 family of devices could be the company...