Mobility as a service (MaaS) apps are ‘changing the way the world moves’, says SkedGo CEO John Nuutinen. But if we are to achieve greater accessibility and travel equity, systems must evolve to become more tailored to individual and local needs.
“We’re now in the second phase of MaaS,” says John Nuutinen. “The first was interesting because it bounced around ideas like how to make a profit. But one of the things we started to discover is that the value of MaaS can’t be assessed on profit alone.”
The CEO of SkedGo, headquartered in Sydney, Australia, maintains that there’s now an increased recognition of the value of subsidised MaaS capabilities in terms of societal and environmental benefit. “And that’s a good thing,” he adds. “In the future we’ll see the commercialisation of these systems, and the value they will deliver will mostly be assessed in savings. What held us back in the first phase was data. Nowadays data is more comprehensive and accurate.”
Nuutinen reveals data has enabled...