Apple has announced the iPhone 16 with a strong focus on AI integration in a bid to get customers to upgrade amid sluggish sales.

Earlier this year, the firm said it was making its own AI platform, known as ‘Apple Intelligence’, that integrates ChatGPT into its mobile and desktop operating systems, as well as its Siri personal assistant.

The platform will give its devices new abilities, such as being able to understand and create language and images, take action across apps and draw from personal context to simplify and accelerate everyday tasks.

Apple has faced slowing sales on recent models – sales of the iPhone 15 were around 10% down year-on-year in Q1 2024. Consumers are holding onto their phones for longer as annual upgrades are increasingly iterative, offering only minor upgrades to previous models.

But the firm is hoping that Apple Intelligence will help to revive sluggish sales. The first set of features will be available to consumers next month across an array of devices including...