Jaguar has finally unveiled concepts for its upcoming electric car, following a controversial advertising campaign.
The firm faced backlash online last month after it released a 30-second teaser trailer that featured models walking around an alien-looking landscape but with no sight of the redesigned vehicle itself. According to one study by Junk Car Medics, the campaign was so poorly received it led to broad falls in the resale price of Jaguar vehicles in recent weeks.
But the firm has now shown off its new four-door electric GT, dubbed the Type 00. The aerodynamic design features a long hood, sweeping roofline and a fastback-style rear. The car rides on 23-inch alloy wheels and incorporates distinctive details like a panoramic glass roof and a ‘glassless’ tailgate.
The interior uses luxury materials like brass, travertine stone and woven textiles, while deployable screens and hidden compartments in the interior are intended to complete its minimalist aesthetic.
The Type 00 serves as a...
