A few months after its controversial launch, Jaguar has released a video showing the Type 00 concept car cruising the streets of Paris in a rather bright ‘French Ultramarine’.
At the end of last year, British brand Jaguar unveiled an advertising campaign and images of its upcoming electric GT, dubbed the Type 00, showing it in shades of Miami Pink and London Blue.
The reveal drew global attention, with some calling the concept a “design triumph”, while others were far less favourable in their views.
While some car launches go unnoticed by the general public, this concept certainly garnered global attention. It has remained a talking point not only on the design of the concept but also on the company’s rebrand, which was launched around the same time.
Arguably, this was a clever ploy by Jaguar’s marketing team to keep the brand in the public consciousness. As automotive site Top Gear commented today: “It has been months now since that ad campaign went live and since we first laid eyes on...