What will our dinner plates look like in 30 years? Consumer attitudes towards food ethics and sustainability could see insect proteins and lab-grown meats becoming the norm. That‘s according to the findings of the Co-op’s Responsible Retailing report with research conducted at the University of York.
What we eat is a contentious issue. Meat and dairy farming contribute to a rise in the potent greenhouse gas nitrous oxide, whereas vegan diets have come under fire recently as ‘fake meats’ have been shown to be an ultra-processed food and therefore linked to cardiovascular disease.
The Co-op predicts that, in the next 30 years, diets will have a greater balance of protein, carbohydrate and fibre and more pulses or seeds, with the diversity of protein options increasing with both high-quality meat and lab-produced meat replacements.
The Responsible Retailing report series began in 1994. In those 30 years, the report has explored the views of almost 70,000 people on transparency in food production...