Lego has introduced tyres made using over one-third recycled material into select Lego sets, with a full transition planned for later this year.
Since 1963, Lego pieces have been manufactured from acrylonitrile butadiene styrene (ABS) plastic. This material offers many advantages in durability, safety, quality and consistency. However, it is not environmentally friendly.
Lego has declared that by 2032 its ambition is to make its bricks from renewable or recycled materials.
Having already made some steps on this journey, including the use of biopolyethylene for botanical elements and Minifigure accessories, the latest step is the introduction of a sustainable material for Lego tyres that does not rely on virgin fossil fuel-based ingredients.
The material is created by combining discarded fishing ropes and nets from ocean vessels with recycled engine oil.
The new material is called rSEBS – the ‘r’ indicates some of the components are of mechanically recycled origin while SEBS denotes the...