The Lego Group has launched a new ‘made to be played’ campaign, inspiring fans and families to pass on their bricks to the next generation.

The Lego brick has stood the test of time. For a toy that is over 66 years old, it certainly has longevity.

This is all down to its design. First patented in 1958, every Lego brick features an interlocking system, which means that regardless of when the brick was manufactured, it can be built and rebuilt with any other Lego brick in existence in an infinite number of ways.

And there are millions of these little bricks in existence. According to Lego, on average there are 80 Lego bricks for every person on earth.

But rather than ending in landfill, the bricks can be passed on when they are no longer needed. This is what Lego is encouraging with its latest ‘made to be played’ campaign. It highlights how the toy can be played with again and again.

The campaign features some of the company’s iconic Lego sets through the years including the first ever Lego...