Dubai is set to see a 12‑skyscraper development added to its skyline following the announcement of the “world’s first” Mercedes‑Benz-branded masterplanned community.
The project is a joint undertaking between Mercedes‑Benz Places, a branded real‑estate and lifestyle initiative from the German automaker, and Dubai‑based property developer Binghatti.
Described as a “city within a city”, this huge project will span nearly 9 million square feet (836,000 square metres) and comprises more than 13,000 residences within 12 towers.
Designed as a self-contained, integrated urban district, Mercedes‑Benz Places | Binghatti City aims to offer residents everything they need in one place, from residential towers and retail to leisure, parks, cultural spaces, wellness areas and pedestrian-friendly streets.
The focal point of the development will be a central tower called ‘Vision Iconic’, the tallest of the 12 skyscrapers reaching approximately 341 metres.
Axel Harries, head of global service and parts...