Speaking at the tech giant’s annual Meta Connect conference, the company’s chief executive Mark Zuckerberg, pictured, announced its AI chatbots will have “personality” and be played by celebrities and influencers. 

Kendall Jenner, Charli D’Amelio, Dwyane Wade, MrBeast, Naomi Osaka, Paris Hilton, Snoop Dogg and Tom Brady are some of the celebrities who have partnered with Meta to play the AI characters, which will all have specific identities and hobbies. Paris Hilton’s Amber is “a detective partner for solving whodunnits”, while Tom Brady’s Bru is described as a “wisecracking sports debater who pulls no punches”. 

The goal is for the Meta AI virtual assistants to be able to answer queries or craft responses in a fashion similar to ChatGPT and other programmes. The personalities will be accessible via Meta’s messaging services – including WhatsApp, Messenger and Instagram – and only in the US for the time being. 

“This isn’t just going to be about answering...