Microsoft has announced it will leverage the success of OpenAI's ChatGPT technology, incorporating it into a new version of its search engine Bing. 

The move has been seen as a threat to Google, which currently has dominance in web search, and has also recently announced the development of its own AI-powered chatbot technology, Bard. 

“AI will fundamentally change every software category, starting with the largest category of all – search,” said Satya Nadella, chairman and CEO at Microsoft. “Today, we’re launching Bing and Edge powered by AI co-pilot and chat, to help people get more from search and the web.”

"The race starts today," he added.  

ChatGPT is a free app that generates text in response to a prompt, including articles, essays, jokes and even poetry. It has become spectacularly popular in the short time since its release in November, while simultaneously raising inevitable concerns about copyright and plagiarism.

Microsoft, an...