Neeva has already acquired over 600,000 users in the US, following its 2021 launch, and is now bringing its platform to the UK, with its aim of offering users greater control over search and delivering honest results.

Founded by Sridhar Ramaswamy, an ex-senior vice president of advertising at Google, and Vivek Raghunathan, an ex-vice president of monetisation at YouTube, Neeva claims to be "reinventing web search for good", challenging Google’s web-search dominance. Neeva’s European expansion follows a successful 2021 $40m 'Series B' funding round.

The intention with Neeva is to put users first and give consumers control to customise their web search experiences. By eschewing ads and advertisers, Neeva eliminates the corporate bias that has increasingly plagued the traditional search experience over the last 20 years.

Neeva's sole stated goal is to create a search engine that delivers the best and most transparent results as quickly...