Netflix has revealed it plans to introduce ‘interactive’ advertising driven by generative AI to its platform next year.
The streaming giant Netflix made a number of advertising-related announcements during its second annual Netflix Upfront event for advertisers and media buyers held in New York this week. One of these is AI-generated advertising, which will debut during shows streamed on its platform in 2026.
In 2007 when Netflix launched its streaming service, it upended how viewers watch films and series. No longer fixed to TV schedules, they could now watch what they wanted when they wanted to.
This viewing could all be done uninterrupted by advertising. However, this changed at the end of 2022 when Netflix launched its ad-supported streaming plan.
Viewers did not seem to mind. In fact, its $7.99 ad-supported tier has grown rapidly from 40 million users in 2023 to over 94 million monthly active users globally as of May 2025.
Ad-supported subscriptions account for half of all new Netflix...