With support for net zero hinging on the amount households pay on energy, Octopus Energy is calling on the government to make urgent market reforms.
An Octopus Energy survey, conducted by market research agency Opinium, found that the cost-of-living crisis was still the most pressing issue facing UK households.
Almost 90% of respondents identified energy bills as the top priority for the government to help reduce household expenses.
While the findings show that the UK’s net zero ambitions remain popular, with twice as many people supporting net zero as those who don’t (43% v 20%), seven out of 10 supporters (71%) said their backing hinges on energy prices not rising.
Greg Jackson, founder of Octopus Energy, said: “British people support net zero, but not if bills rise. We need to reform the market urgently to maintain public backing for cutting emissions.”
The survey found that 65% of people who currently oppose net zero would reconsider their position if the policy led to lower bills.
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