We see it every day – a menu for a local takeaway, or that mug we picked up in a trade show goodie bag. Branded merchandise this is a staple of small business marketing. Becoming the design and marketing partner of choice for small businesses means constantly optimising for rock-solid reliability, predictably consistent customer experience, choice, availability, quality – and on-time delivery you can set your watch by. What does it take to get truly personalised, high-quality products into customers’ hands?
Offering hundreds of product lines that are all 100 per cent tailored to a customer's specifications is a tall order. Especially if you think of the scale and complexity of a massive marketplace distribution warehouse, then add to that products which need to be custom-made first, not just picked off the shelf. A data-driven approach is essential to achieve that. It can help fulfil unique demands in a way that is also cost-efficient and resource-smart...