Reddit is now more popular than X (formerly Twitter) in the UK, while Gen Z women (aged (18-24) are spending over an hour longer each day online than men of the same age, new data from Ofcom has shown.
In its annual report into the nation’s digital habits, the regulator found that Reddit had become the fastest-growing large social media platform in the UK, reaching more than half of online adults by June 2024. The news aggregation platform experienced a 47% year-on-year increase in its number of users, overtaking both X and LinkedIn to become the fifth highest-reaching social media service among adults.
The report showed that while X remains the highest-reaching microblogging service, its average monthly adult reach continues to decline, from 27.9 million in 2021 to 26.5 million in 2022 and 23.8 million in 2023. The monthly 2024 average up to August 2024 was 22.2 million, down by a further 1.6 million adult visitors.
While the decline had already begun prior to Elon Musk’s takeover of the...