Human rights campaigner Tanya O'Carroll has filed a lawsuit against Meta with the UK High Court, challenging Facebook's surveillance advertising practices. 

O'Carroll, who is being represented by data rights agency AWO, reportedly sued the company after Facebook refused to respect her right to object to being profiled and her data being used for advertising purposes.

“We shouldn’t have to give up every detail of our personal lives just to connect with friends and family online," O'Carroll said. "The law gives us the right to take back control over our personal data and stop Facebook surveilling and tracking us.”

In her filing, the campaigner has asked the Court to enforce unqualified "rights to object" under GDPR, arguing that, under the data protection legislation currently in force, people have the right to use Facebook without being surveilled and profiled.