The move from Tuesday (1 February) follows a successful trial and aims to connect letters with the digital world.
Customers can scan the barcodes in the Royal Mail app and will eventually be able to watch videos, information about services, or even birthday messages and other greetings from senders.
App users can currently view a video featuring Shaun the Sheep, created exclusively for Royal Mail by animation studio Aardman. It is the first in a series of planned videos to be released during 2022 that will allow customers sending stamped mail to choose which one the recipient can see when they receive an item of mail.
Image credit: Royal Mail/PA Media
“Introducing unique barcodes on our postage stamps allows us to connect the physical letter with the digital world and opens up the possibilities...