Spotify is introducing a new ‘Verified’ badge that will help listeners distinguish between AI-generated music and real artists.
The new feature is designed to allow users to immediately tell the origin of a track, as the platform becomes increasingly dominated by music generated by AI. While Spotify hasn’t released stats on exactly how much newly uploaded music is AI or not, rival platform Deezer claims that nearly 44% of all daily uploads are not human-made. However, the report also suggested that the AI tracks only accounted for roughly 0.5% of actual streams.
The new ‘Verified by Spotify’ badge shows an artist profile has been reviewed and meets Spotify’s criteria “for authenticity and trust”, the firm said.
The platform won’t make a judgement on its millions of artists, just those that demonstrate consistent listener activity and engagement over time. The process will involve looking for signs of human activity, such as concert dates, merchandise and linked social accounts on their...