OnePlus has built a reputation by matching good smartphone performance with sleek industrial design at an affordable price. But its most recent launch, the OnePlus Watch, has received mixed and even dismissive reviews since its launch.
By mid-August, OnePlus itself was no longer hosting press releases or photography on its website and the wearable was described as ‘coming soon’. However, that last message may refer to a cobalt-case premium version set to launch alongside the standard stainless-steel model. Orders for the standard model are being taken by the company and vendors on Amazon’s UK site.
It is all a little confusing, particularly given that marketing has historically been one of OnePlus’s strengths. So, is this a cautionary tale or have we all just got our wires crossed?
Certainly, OnePlus has taken on a big challenge with its Watch. It is seeking to bring its own first-generation product to market with a range of functions close to, though...