The EU banned roaming fees in 2017 for all its member countries as part of an overhaul of Europe’s telecoms market that was designed to boost growth and innovation.
With the UK formally exiting the European Union in January this year, the country’s networks are no longer beholden to EU law.
Three plans to reintroduce the charges from 23 May 2022, after which date its customers will have to pay a charge of £2 per day when roaming within the EU and £5 a day when roaming outside the EU. The new rules only apply to customers who take out new contracts with the firm from 1 October 2021.
“We know that 'Go Roam' has always been important to our customers and we had hoped to retain this benefit, but unfortunately there are now too many unknowns, which has made it commercially unviable for us to continue,” the network said in a statement.
“This includes variations to the underlying cost of roaming, meaning we now have no visibility over the maximum amount...