Science, innovation and technology secretary Michelle Donelan will introduce the data law proposal to the House of Commons today.

The legislation intends to reform the European Union's General Data Protection Regulation (GDPR) with measures that would reduce costs and regulations for UK businesses while retaining the UK’s data adequacy agreement with the EU.

The "common sense-led" reforms are expected to unlock £4.7bn in savings for the UK economy over the next 10 years, according to the government. 

“Our system will be easier to understand, easier to comply with, and take advantage of the many opportunities of post-Brexit Britain," Donelan said. “Our new laws release British businesses from unnecessary red tape to unlock new discoveries, drive forward next-generation technologies, create jobs and boost our economy.”

The new regulations are expected to cut down "pointless paperwork" and reduce "annoying cookie pop-ups". It would also...