Designers and engineers at Callum went beyond materials already under consideration to identify fresh sustainable options that its customers could benefit from choosing through its 'SMS' design study. The study was intended to send a message to the automotive industry that sustainable alternatives are feasible.

Using a retromod Porsche 911 interior as the basis for the research, the team - led by Charlotte Jones and British designer Ian Callum CBE - identified coffee pulp, eggshells, red lentils, walnuts and rice as viable materials for a car interior in 2030.

Image credit: Callum Designs

With thousands of tonnes of food going to waste every day in the UK alone, Callum consulted with green-tech company Ottan to determine the most appropriate materials capable of replacing plastics...