The government has recently launched One Nation One Fertiliser (ONOF) scheme under the Pradhan Mantri Bhartiya Jan Pariyojana (PMBJP). ONOF is a fertiliser subsidy scheme towards benchmarking fertiliser-urea companies. Under this scheme, all fertilisers, urea and soil nutrients will be standardised and marketed under the single brand of Bharat. This uniformity could be a move towards lowering high freight subsidy, as well as cross movement of fertilisers. Coming to the product retail, all fertiliser-urea bags will feature the Bharat logo and PMBJP as well as details about the fertiliser-urea company.
Prime Minister Narendra Modi has also launched 600 PM Kisan Samruddhi Kendras (PM-KSKs). The country is home to more than 330,000 fertiliser retail shops. The government has indicated that these retail shops will morph into PM-KSKs in a phased manner. Again it’s not just for the sake of uniformity but that PM-KSKs could be a one-stop-shop for farmers to...