New routes to explore

Home to 90 Unicorns, India is the world’s third-largest Unicorn hub. In finance terms, Unicorn refers to startup companies valued at over $1bn. As per the Hurun Global Unicorn Index for 2021, the US tops the list, followed by China, and then India, whose startup ecosystem is represented by approximately 60,000 startups. 

When we look at the startup community, most of the new ones are in the fintech and e-commerce space. That’s understandable as online retail and payment gateways are preferred modes of purchase ever since the first wave of the pandemic. Moreover, the data emerging from online purchases reveal consumer preferences, and so the data becomes an asset for retailers to tailor their offerings to customers accordingly. However, as Covid has spurred the need for online learning and teaching, ed-tech startups too are on the rise; these startups have created innovative solutions and large-scale employment.

In the recent Startup...