According to one of her biographers, the writer Dorothy Parker would greet a ring at the door by declaring, “What fresh hell can this be?” Right now, writing about Facebook elicits much the same feeling.
You sit down to author some, you hope, coherent thoughts on the company and... Ding-dong: Instagram damages the self-esteem of young women. Ding-dong: Backbone/DNS snafu leaves continents cut off for six hours. Ding-dong: Whistleblower claims Facebook is “tearing societies apart” and putting profit before people. Ding-dong: Mark Zuckerberg launches counterbid for Newcastle United.
OK, I made one of those up, but you get my drift. And we’re not done yet. A report in The Verge says the troubled social media giant is to unveil a change-of-name, likely to be a new umbrella brand for all its operations including the main social media platform (much like Alphabet hovers over Google).
But far more remarkably, the company has taken to Twitter – yes, Twitter,...