He just can’t help himself, can he?
Once it was confirmed that Elon Musk is to honour his $44bn (£39bn) offer for Twitter, there came the inevitable tweet.
“Buying Twitter is an accelerant to creating X, the everything app.”
World’s richest man or not, Musk is splashing out a shedload of money – alongside some debt and likely other partners – to buy a company that has a mountain of problems: bots, abuse, misinformation, and an apparent inability to match the revenues of all the other major social media companies, to name but four.
Musk will – OK, likely will – inherit a company where he has demoralised many of the staff and is regarded warily by many of its real users, particularly those who believe he will welcome back The Donald.
Maybe you would go about addressing those issues first. Maybe you would keep your counsel until your first all-hands town hall with employees. But then again, what’s your net worth?
On Planet Elon, the pitch must always be...