Visa has unveiled a new AI service that lets consumers browse, select and purchase products on their behalf.
The AI agents in its Visa Intelligent Commerce service will be limited to products that have been pre-selected by the consumer, and spending limits can also be imposed.
The card processor is working with AI industry leaders such as Anthropic, IBM, Microsoft, OpenAI and Samsung on the service that will build a picture of a consumer’s spending habits based on prior purchases.
“Soon people will have AI agents browse, select, purchase and manage on their behalf,” said Visa’s chief product officer Jack Forestell. “These agents will need to be trusted with payments, not only by users, but by banks and sellers as well.
“Just like the shift from physical shopping to online, and from online to mobile, Visa is setting a new standard for a new era of commerce.”
Visa’s announcement comes days after its biggest rival, Mastercard, announced its own AI-powered service that uses a chat interface...