It may still seem as if electric vehicles (EVs) have made little progress in the wider market, with reports showing only two models in the list of the UK’s top-selling cars for 2022. Based on data from the Society of Motor Manufacturers and Traders (SMMT), this could be the result of different factors that are currently affecting the automotive industry, including rising inflation and cost of raw materials. With the cost-of-living crisis also influencing consumers’ approach when shopping for a new car, what can EV manufacturers do to differentiate their offerings and win market share in 2023?
The public are are more aware of EVs than ever before, driven partly by rising fuel costs and their own response to the climate crisis, and many are now looking to switch their internal combustion engine (ICE) vehicle for a greener alternative. However, while EVs are attractive in many ways – they are exempt from UK road fund licences until April 2025 in the UK and...